Google AdWords is that trusted friend that every e-commerce store should have. This is a great source of traffic that can quickly attract a large number of potential buyers, yes, if used correctly by following a few Adwords tips.
The secret of AdWords is not only about traffic management. You may have heard stories of companies spending hundreds of thousands of dollars without achieving anything in the end. This is because you need well-targeted traffic: a constant flow of potential buyers adapted to the market you are targeting. Therefore, it is important that you know first-hand how to configure it correctly in order to optimize your Adwords campaigns before doing something on your own.
First, make sure you stick to the basics, enter this:
Pause those ads that do not meet the requirements and that are ruining your Click Rate (CTR) and your Cost per Click (CPC).
Make sure your ads contain persuasive copy and good Calls to Action (CTAs).
After this, it will be the right moment to go a little deeper. For this you can apply these 9 tricks for Adwords and thus get that desired traffic:
1. – Have a well structured Adwords account
The more organized your account is, the easier it will be to optimize traffic and clicks, maintain your campaigns, and adjust your ads to get better scores; which will result in a lower cost per click.